Many believe SEO is only effective for mass-market products. However, our case was different: we aimed to increase traffic for a specialty chemical manufacturer’s website, which initially received just 300 visits per month. Moreover, we had to achieve this in the highly competitive US market. Here’s how we successfully ranked the website for key product-related searches and helped the client find new customers in a narrow B2B niche.
Outcomes
90% of Client’s Products on the First Page of Search Results: Within a year, the website reached approximately 2,000 monthly visits, and by the end of the active project phase, we achieved the target of 2,500-3,000 visits.
10x Increase in Monthly Organic Traffic: While 2,500-3,000 monthly visits might seem modest, it was a significant achievement in a narrow B2B segment.
The key success was that most search queries now rank at the top of Google, with 90% of Ereztech’s product pages appearing on the first page, often in the top five positions.
| Number of Requests | Positions in Google |
|---|---|
| 1834 | top-3 |
| 2754 | top5 |
| 4007 | top-10 |
Increased Visibility and Sales: Comparing 2021 to 2020 results, organic impressions grew significantly, indicating improved website visibility. The number of unique users increased eightfold, directly contributing to sales growth, as reported by the client.
| January-April 2020 | January-April 2021 | Growth |
|---|---|---|
| Impressions | 9760 | x330 |
| Clicks | 147000 | x108 |
| Unique users | 1301 | x8 |
Key Takeaways: SEO in Niche B2B Markets in Global Markets
- While Russian businesses often rely on personal connections, in global markets, even the most specific and narrow industries rely on Google to find suppliers. SEO is the most effective channel for acquiring new clients.
- Deep Industry Understanding: Success requires a thorough understanding of the client's industry and its specifics.
- Competitor Analysis: Analyze top-ranking competitor websites and identify elements to replicate on your site. This is crucial in niche markets with limited client acquisition options.
- Prioritize UX & Functionality: Google increasingly values user experience in rankings. Poor navigation can harm performance. Analyze the customer journey and enhance catalog search capabilities if needed.
- Thorough Semantic Development: Niche markets contain hundreds of micro and low-frequency queries that tools like Ahrefs and Semrush often miss. These terms are often the most valuable and conversion-ready.
- Maximize Automation: For large catalogs with complex specifications, automate processes like tag and product page generation to save time for more complex challenges.
- Choose Experienced Contractors: Few SEO specialists focus exclusively on niche markets like chemical laboratories or exotic pet stores. Select contractors who demonstrate competence during the presale phase and offer effective solutions.
Interested in Expanding into Global Markets?
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