Reaching the Top: A UK Financial Website’s 9x Growth

Key Results

Increase in Top Rankings:

Over 500 keywords reached the top 1–3 positions, and more than 1, 500 keywords ranked in the top 4–10.

• Over 18 months, more than half (51. 5%) of the targeted commercial keywords reached the top 10, nearly a third (30%) broke into the top 5, and one-fifth (20%) secured positions in the top 3.
• These results reflect a 3x, 5x, and 7x growth compared to the initial metrics, respectively.

Search Traffic Growth:

• Organic daily visits increased by 9x, rising from 155 to 1, 424 visits.

• Search impressions grew fivefold, reaching 45, 972 from an initial 9, 327.
• Traffic from commercial queries increased by 6x.

Content Development from Scratch:

• After launching a blog in early 2022, the site initially had no visitors. By February 2023, it was attracting 550 daily visits and over 13, 000 monthly visits.

Success of the FAQ Section:

• Despite being added later, the FAQ section showed promising growth trends, confirming its effectiveness as a valuable addition to the site.

• In February 2022, the FAQ section received 30 daily visits (approximately 1, 000 monthly).

Growth in Localized Sections:

• Localized search phrases for auto loans in cities like London and Manchester had low search volumes. However, geo-targeted pages consistently generated leads each month, proving their importance in the overall promotion strategy.