Outcomes
We met the client’s objectives for both organic growth and registration numbers. Traffic increased by more than 1, 200x (from 1, 000 to 1, 233, 000 monthly sessions) within a year.
Monthly registrations increased 14-fold (from 400 to 5, 800 per month). Over 13 months, the platform gained 28, 534 registrations from organic traffic.
Brand query popularity reached 100 points on Google Trends—the highest possible score.
The site gained significant popularity in English-speaking markets, as shown by the increase in brand search volume in the US and UK (from 6, 000 to 16, 000 monthly searches).
At the time of writing this case study, the blog had published over 85 articles, totaling more than 180, 000 words. Thanks to the content’s popularity, the site accumulated and continues to gain natural backlinks, including quality links from news outlets and press releases.
We continue our partnership with the client and are currently discussing expanding our services to promote other language versions of the site.
Key Takeaways from the Project
- SEO Combined with Content is Powerful: In the cryptocurrency niche, most visits are driven by informational queries — use this to your advantage when expanding into global markets.
- Understand Your Product and Audience: Deeply understand your product, objectives, pain points, and target audience needs to attract not just high traffic, but quality leads.
- Monitor Market Trends: Stay ahead by monitoring market events and trends, and create content before search queries appear in analytics tools.
- Keep Content Updated: Google quickly penalizes outdated information by lowering search rankings.
Interested in Expanding into Global Markets?
Stay connected with us. Contact us if you need help identifying the causes of traffic and ranking declines. We’ll provide tailored search marketing solutions to meet your needs.
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