Outcomes
Organic website traffic increased tenfold, from 458 to 4, 630 monthly visits.
Monthly traffic:
| Date | November 2021 | September 2022 | Dynamics |
|---|---|---|---|
| Clicks | 458 | 4,630 | 10x Growth |
| Impressions | 73,100 | 250,000 | 3.4x Growth |
Daily traffic:
| Date | 19.10.2021 | 10.10.2022 | Dynamics |
|---|---|---|---|
| Clicks | 25 | 273 | 11x Growth |
| Impressions | 2,503 | 11,082 | 4.4x Growth |
Search rankings improved significantly, moving from top 100 and top 20 to top 10 and top 3 positions.
Lead volume doubled compared to early 2022. The recent surge in inquiries from the US and Europe prompted the client to restructure their marketing department’s processes to manage the increased demand.
Summary: How to Promote an English Educational Website
- Optimize high-traffic pages (e.g., homepage and commercial pages) to help Google understand the site's relevance.
- Develop informational content to rank for both primary and related queries, boosting the site's topical authority and improving rankings for commercial pages.
- Create E-A-T-focused pages to demonstrate expertise, authoritativeness, and trustworthiness to Google.
- Strengthen the site's link profile using niche-appropriate link-building strategies.
Schedule a Consultation
We offer website potential assessments to identify causes of traffic and ranking drops and uncover growth opportunities. If you decide to proceed, we’ll propose the best search marketing solution tailored to your needs.
Still have questions?
Leave a request and our manager Kristina will contact you within 30 minutes
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+7 (495) 152-6763
