Composit Tracks: 3x Traffic Growth and Top 10 Rankings

Outcomes

During the first six months — March to September 2021 — website traffic showed minimal growth despite our diligent implementation of all strategies. Visible results only emerged in September, when potential buyers began preparing for the snowmobile season.

Additionally, we faced challenges with website analytics. Tracking was initially misconfigured and occasionally failed due to client-side interventions, resulting in lost data for one to two-week periods. However, once properly set up, we were able to track consistent growth.

Over the year, total website traffic increased more than 3x:

Over the year, we achieved the following results:

Non-branded traffic grew by more than 3x:

During peak season (September 2021 to January 2022), site visits more than doubled compared to the same period in the previous year.

Over 80% of our target keywords reached top 10 rankings & more than 65% achieved top 5 positions.

These results were achieved despite the peak season coinciding with a new wave of the COVID-19 pandemic. Without our SEO efforts, traffic would likely have not only stagnated but decreased compared to early 2021.

Summary: How to Promote Niche Products in the U.S. Market

Our experience demonstrates that high-quality Russian products can successfully enter the U. S. market. You can even become a niche leader by:

1. 1. Studying competitors, developing a promotion strategy, and paying attention to every detail.
2. 2. Preparing for the season year-round: implementing website improvements, publishing content, and building quality backlinks to maximize traffic and sales during peak demand.
3. 3. Leveraging Google SEO, which continues to drive results even when advertising tools become unavailable.

Schedule a Consultation

We offer website potential assessments to identify causes of traffic and ranking drops and uncover growth opportunities. If you decide to proceed, we’ll recommend the best search marketing solution tailored to your needs.