Outcomes

Keyword Rankings Growth:

Approximately 500 keywords reached top-3 positions, over 1,500 in positions 4-10

In relative terms: over 18 months, 51. 5% of targeted commercial keywords reached top-10, 30% reached top-5, and 20% reached top-3 positions. These metrics increased by 3x, 5x, and 7x respectively.

Daily organic traffic increased 9x: from 155 to 1, 424 visits. Impressions grew 5x: from 9, 327 to 45, 972.

Initial metrics

vs Data as of February 20

Commercial search traffic increased 6x:

Month Clicks
June 2021 3,595
September 2022 21,604

We built informational sections from scratch:

After creating the blog in early 2022, there were initially no visitors
From zero visitors in early 2022 to 550 daily visits and over 13,000 monthly visits by February 2023

The FAQ section was created later and also shows positive growth:

By February 2022, the section was receiving 30 visits per day, equivalent to approximately 1,000 monthly visits

Location-specific sections (London, Manchester, and other cities) showed growth:

Location-specific auto loan searches have lower search volume with modest traffic, but these pages consistently generate leads every month

Summary: How to Promote a New Website in the Financial Niche

Even with a relatively weak domain in a competitive industry, it’s possible to achieve top rankings by:

  1. 1. Conducting thorough keyword research and developing a strategic approach.
  2. 2. Performing competitive analysis to establish clear priorities.
  3. 3. Identifying low-competition keyword clusters for quick wins.
  4. 4. Regularly monitoring site metrics to evaluate performance and adjust strategies.
  5. 5. Creating high-quality content and earning natural backlinks.

Schedule a Consultation

We offer website potential assessments to identify causes of traffic and ranking drops and uncover growth opportunities. If you decide to proceed, we’ll recommend the best search marketing solution tailored to your needs.

Still have questions?

Leave a request and our manager Kristina will contact you within 30 minutes

Get free proposal
Или позвоните, сразу все обсудим
+7 (495) 152-6763