Healthcare in the US: Growth to 350,000 Visits per Month

Project Objectives

Although the website was already among the top 10 most visited sites in its niche, it was still far from cracking the top 3 — or even the top 5. The traffic gap between the site and the industry leaders was more than fivefold. The primary objective was to bridge this gap and secure a spot among the top 3 most trafficked healthcare platforms in the US and Canada. This project posed unique challenges due to the nature of its focus: healthcare and medicine. Content in this field must meet expert-level standards, and the site must establish itself as a reliable, authoritative source of information. Without this credibility, Google would be unlikely to rank the site favorably, putting it at risk of a significant drop in traffic.