Stepping into the Spotlight: How a 3D Graphics Project Grew to 11,000 Visits

A niche topic, high competition, and delayed technical improvements — yet even under such conditions, effective solutions for traffic growth can be found.

Stepping into the Spotlight: How a 3D Graphics Project Grew to 11,000 Visits

Project Objectives

Previously, the client primarily generated leads through Google Ads. The paid advertising was effective, with about 12% of leads converting into high-value customers. However, in 2022, Google’s tools became unavailable in Russia, prompting the client to focus on SEO promotion.

  • Services
  • Topic
    Software and services
  • Localisation

Key Results

Within a year, organic traffic to the site grew from virtually zero to 5, 800 visits per month, marking a significant achievement for the project.

From Zero to 5, 800 Visits per Month
In November 2021, the site started with 3–5 clicks per day.

A year later, organic traffic reached 5, 800 clicks, and impressions grew to 366, 000.

Continued Improvement in 2023

By 2023, the results improved further. Site visits increased by 1. 5x, and impressions doubled, demonstrating the ongoing success of the chosen strategy.

In January–February 2023, organic traffic grew to 10, 600 clicks, and search impressions reached 649, 000.

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Success Factors

  • Comprehensive Content Development

    We created a detailed content strategy, including a blog and glossary, to address a wide range of informational and commercial queries.

  • Strategic Technical Optimization

    We expanded the website structure by adding over 50 product pages and 3D configurators, targeting specific niches like 3D modeling and architectural visualization.

  • Targeted Link-Building Campaign

    We built a strong backlink profile by acquiring 5–6 high-quality outreach links monthly from authoritative, niche-relevant sources.

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    Key Takeaways: How to Promote B2B Solutions in Google

    1. 1. Pages with high-quality, unique content can achieve strong rankings in Google, even if the site has technical shortcomings related to layout and formatting.
    2. 2. When content covers a wide range of related semantic queries, rankings and traffic for commercial keywords improve significantly, especially with effective internal linking.
    3. 3. Timely technical adjustments and adherence to SEO recommendations are crucial. When a resource is optimized and includes CTA blocks to convert visitors into leads, the effectiveness of all efforts grows exponentially.

    Still have questions?

    Leave a request and our manager Kristina will contact you within 30 minutes

    Get free proposal
    Или позвоните, сразу все обсудим
    +7 (495) 152-6763

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