Outcomes
Keyword Rankings Growth:
In relative terms: over 18 months, 51. 5% of targeted commercial keywords reached top-10, 30% reached top-5, and 20% reached top-3 positions. These metrics increased by 3x, 5x, and 7x respectively.
Daily organic traffic increased 9x: from 155 to 1, 424 visits. Impressions grew 5x: from 9, 327 to 45, 972.
Initial metrics
Commercial search traffic increased 6x:
| Month | Clicks |
|---|---|
| June 2021 | 3,595 |
| September 2022 | 21,604 |
We built informational sections from scratch:
The FAQ section was created later and also shows positive growth:
Location-specific sections (London, Manchester, and other cities) showed growth:
Summary: How to Promote a New Website in the Financial Niche
Even with a relatively weak domain in a competitive industry, it’s possible to achieve top rankings by:
- 1. Conducting thorough keyword research and developing a strategic approach.
- 2. Performing competitive analysis to establish clear priorities.
- 3. Identifying low-competition keyword clusters for quick wins.
- 4. Regularly monitoring site metrics to evaluate performance and adjust strategies.
- 5. Creating high-quality content and earning natural backlinks.
Schedule a Consultation
We offer website potential assessments to identify causes of traffic and ranking drops and uncover growth opportunities. If you decide to proceed, we’ll recommend the best search marketing solution tailored to your needs.