BDT GROUP: 55x Traffic Growth

Outcomes

Over the first 18 months — from May 2020 to September 2021 — website traffic grew steadily. However, we aimed for even greater results. By resolving the product card indexing challenge, we unlocked significant traffic growth. As a result, the product showcase and individual product cards began ranking in Google’s top 3 search results for hundreds of thousands of keywords.

Monthly organic traffic to the website increased 7x overall, while product query traffic surged by 55x. Additionally, extension installations skyrocketed to 1,300 per month — a significant increase from the 200–300 installations recorded at the start of the project.

SEO for an E-commerce Browser Extension: Key Takeaways

Promoting a platform for mass users in English-speaking markets typically relies on standard tools: technical upgrades, semantic development, and link building. However, we faced specific challenges:

• Low awareness and demand for the client’s service.
• Limited resources for development and technical implementation.
• A restricted budget for link building.

We successfully found solutions for website promotion and made an important discovery. Here’s our recipe for success:

1. 1. Analyze Site Structure: Always learn from competitors. In this case, we rebuilt the website almost from scratch, adding new sections like a product showcase, service functionality page, special offers aggregator, and a blog. The product showcase became the primary traffic driver.
2. 2. Optimize Product Cards: Since the extension was tied to AliExpress, the showcase was based on parsed AliExpress products. However, we made the product cards unique by adding price history, seller ratings, and additional functionality, making them more valuable to users and improving their indexing.
3. 3. Implement Mass Page Indexing: We organized pages in the index and launched scheduled bulk processing. While Google Indexing API typically allows submitting up to 200 URLs daily, we increased this to 150, 000 pages per day.

Interested in Expanding into Global Markets?

Stay connected with us. Contact us if you need help identifying the causes of traffic and ranking declines. We’ll provide tailored search marketing solutions to meet your needs.