How We Revitalized a GPS Tracker Website and Increased Traffic by 4.5x

A Russian company entered the global market with a GPS device designed for tracking children but faced significant challenges with its website’s performance. Technical issues hindered user experience, and the content failed to engage potential customers effectively.

Outcomes

Traffic grew by 4. 5x, even with 10 Google updates.

Analysis of website traffic over the past year shows significant growth:

• Organic traffic from international sources increased by 4. 5x.
• Visits from the U. S. nearly tripled, rising from 13, 416 to 38, 863 monthly visits.
• Over 12 months, the site received a total of 234, 000 visits.

These figures indicate a notable increase in interest from international audiences, particularly users in the U. S. In the UK, traffic grew from 4, 355 to 9, 930 visits per month.

Over the year, the site attracted 64, 996 unique users.

The website successfully adapted to algorithm changes, demonstrating consistent traffic growth.

Throughout the year, Google released 10 significant updates related to link quality, content relevance, and site authority. These changes significantly impacted search rankings. Despite this, we not only avoided a decline in traffic but also ensured its steady growth.