2.2 Information Automatically Collected
When you visit our website, we may automatically collect:
- IP address and geolocation data
- Browser type and version
- Device information and operating system
- Pages visited and time spent on our site
- Referral sources and exit pages
- Cookies and similar tracking technologies
2.3 Third-Party Information
We may receive information about you from third-party sources, including:
- Analytics providers (Google Analytics, etc.)
- Social media platforms
- Business directories and lead generation services
- Client referrals and testimonials
3. How We Use Your Information
We use your personal information for the following business purposes:
3.1 Service Delivery
- Providing SEO, digital marketing, and related services
- Creating and managing marketing campaigns
- Conducting website audits and performance analysis
- Communicating about projects and deliverables
3.2 Business Operations
- Processing payments and managing billing
- Responding to inquiries and providing customer support
- Improving our website and services
- Conducting market research and analytics
3.3 Marketing and Communications
- Sending promotional materials and newsletters (with consent)
- Sharing industry insights and educational content
- Notifying you of new services or updates
3.4 Legal and Compliance
- Complying with applicable laws and regulations
- Protecting our legal rights and interests
- Preventing fraud and ensuring security
4. Information Sharing and Disclosure
We may share your information in the following circumstances:
4.1 Service Providers
We work with trusted third-party vendors who assist us in operating our business, including:
- Web hosting and cloud storage providers
- Analytics and tracking services
- Email marketing platforms
- Payment processors
- CRM and project management tools
4.2 Business Transfers
If we undergo a merger, acquisition, or sale of assets, your information may be transferred to the new entity.
4.3 Legal Requirements
We may disclose information when required by law, court order, or to protect our rights and safety.
4.4 Consent-Based Sharing
We may share information with your explicit consent for specific purposes.
5. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.
6. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Client project data is typically retained for 3-5 years after project completion for business continuity purposes.
7. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information, including:
- Access to your personal information
- Correction of inaccurate data
- Deletion of your information
- Portability of your data
- Objection to processing
- Withdrawal of consent
To exercise these rights, please contact us at [email protected].
8. Cookies and Tracking Technologies
8.1 What Are Cookies
Cookies are small text files that are stored on your device when you visit our website. They help us provide you with a better user experience by remembering your preferences and analyzing how you interact with our site.
8.2 Types of Cookies We Use
We use the following categories of cookies on our website:
Strictly Necessary Cookies
These cookies are essential for the basic functionality of our website and cannot be disabled. They include:
- Session cookies: Maintain your session while browsing our site
- Security cookies: Protect against fraudulent activity and ensure secure connections
- Load balancing cookies: Distribute website traffic across our servers
Analytics and Performance Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously:
- Google Analytics: Tracks website usage, page views, bounce rates, and user behavior patterns
- Google Tag Manager: Manages and deploys tracking codes for website optimization
- Performance monitoring: Measures website speed and identifies technical issues
Data collected: Page views, time spent on pages, bounce rates, traffic sources, device and browser information, general geographic location
Functional Cookies
These cookies enhance your experience by remembering your choices and preferences:
- Language preferences: Remember your selected language settings
- Form data: Temporarily store information you enter in contact forms to prevent data loss
- User interface preferences: Remember display settings and website layout preferences
We do not use advertising or targeting cookies.
8.3 Cookie Consent and Management
Your Cookie Choices
You have several options for managing cookies:
Browser Settings: You can configure your web browser to:
- Block all cookies
- Accept only first-party cookies
- Delete cookies when you close your browser
- Notify you before cookies are set
Opt-Out Tools: For analytics cookies, you can opt-out using:
Impact of Disabling Cookies
If you choose to disable cookies, some features of our website may not function properly, including:
- Contact form functionality
- Website performance optimization
- Personalized user experience
8.4 Third-Party Cookies
We may allow trusted third-party service providers to place cookies on your device for the following purposes:
Google Services:
- Google Analytics: Web analytics service that tracks and reports website traffic
- Google Tag Manager: Tag management system for tracking codes and marketing pixels
These third-party providers have their own privacy policies governing their use of cookies. We encourage you to review their policies:
8.5 Cookie Retention
Different types of cookies are stored for different periods:
- Session cookies: Deleted when you close your browser
- Analytics cookies: Typically retained for 24-26 months
- Functional cookies: Retained until you clear them or change your preferences
8.6 Updates to Cookie Practices
We may update our cookie practices periodically. Any significant changes will be reflected in this Privacy Policy with an updated effective date. We recommend reviewing this section regularly to stay informed about our cookie usage.
8.7 Contact Us About Cookies
If you have questions about our use of cookies or wish to exercise your rights regarding cookies, please contact us:
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.
10. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will post the updated policy on our website with a new effective date. Continued use of our services after any changes constitutes acceptance of the updated policy.
11. Special Provisions for California Residents
This section applies to California residents and supplements the general privacy policy above in accordance with the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).
California Consumer Rights
As a California resident, you have the following rights:
Right to Know: You can request disclosure of:
- Categories of personal information collected
- Sources of personal information
- Business purposes for collecting information
- Categories of third parties with whom we share information
- Specific pieces of personal information collected
Right to Delete: You can request deletion of your personal information, subject to certain exceptions.
Right to Correct: You can request correction of inaccurate personal information.
Right to Opt-Out: You can opt-out of the sale or sharing of your personal information.
Right to Non-Discrimination: You cannot be discriminated against for exercising your CCPA rights.
Categories of Personal Information Collected
In the past 12 months, we have collected the following categories of personal information from California residents:
- Identifiers (name, email, phone, IP address)
- Commercial information (transaction records, purchasing history)
- Internet activity (browsing behavior, interactions with our website)
- Professional information (job title, company, industry)
- Geolocation data
Sale and Sharing of Personal Information
We do not sell personal information in the traditional sense. However, we may share information with analytics and advertising partners, which could be considered “sharing” under California law. You have the right to opt-out of such sharing.
Exercising Your California Rights
To exercise your California privacy rights, please:
- Email us at [email protected] with “CCPA Request” in the subject line
- Call us at +1 240 25 999 83
- Submit a request through our website contact form
We will verify your identity before processing requests and respond within 45 days.
12. Special Provisions for European Union Users
This section applies to individuals in the European Economic Area (EEA), United Kingdom, and Switzerland, in accordance with the General Data Protection Regulation (GDPR) and UK GDPR.
Legal Basis for Processing
We process your personal data based on the following legal grounds:
- Consent: When you provide explicit consent for specific processing activities
- Contract: When processing is necessary to perform services you’ve requested
- Legitimate Interest: When we have legitimate business interests that don’t override your privacy rights
- Legal Obligation: When required by applicable laws
Your GDPR Rights
You have the following rights under GDPR:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate or incomplete data
- Right to Erasure: Request deletion of your data (“right to be forgotten”)
- Right to Restrict Processing: Limit how we use your data
- Right to Data Portability: Receive your data in a portable format
- Right to Object: Object to certain types of processing
- Right to Withdraw Consent: Withdraw consent for consent-based processing
International Data Transfers
As a US-based company, your personal data may be transferred to and processed in the United States. We ensure appropriate safeguards are in place for international transfers, including:
- Standard Contractual Clauses approved by the European Commission
- Adequacy decisions where applicable
- Other legally recognized transfer mechanisms
Data Protection Officer
For GDPR-related inquiries, you may contact our designated representative:
Supervisory Authority
You have the right to lodge a complaint with your local data protection authority if you believe we have not addressed your concerns appropriately.
13. Special Provisions for Canadian Users
This section applies to Canadian residents and addresses compliance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and provincial privacy laws.
Collection and Use of Personal Information
We collect and use personal information in accordance with Canadian privacy principles:
- Accountability: We are responsible for protecting your personal information
- Identifying Purposes: We clearly state why we collect your information
- Consent: We obtain appropriate consent for collection and use
- Limiting Collection: We only collect information necessary for our stated purposes
- Limiting Use and Disclosure: We use information only for stated purposes
- Accuracy: We keep information accurate and up-to-date
- Safeguards: We protect information with appropriate security measures
- Openness: We are transparent about our privacy practices
- Individual Access: You can access and correct your information
- Challenging Compliance: You can challenge our privacy practices
Your Canadian Privacy Rights
As a Canadian resident, you have the right to:
- Know what personal information we collect and how we use it
- Access your personal information in our records
- Request correction of inaccurate information
- Withdraw consent for certain uses (where consent is the legal basis)
- File complaints about our privacy practices
Cross-Border Data Transfers
Your personal information may be processed and stored in the United States, where privacy laws may differ from Canadian law. We ensure appropriate contractual and technical safeguards are in place to protect your information.
Exercising Your Canadian Rights
To exercise your privacy rights as a Canadian resident:
- Email us at [email protected] with “Canadian Privacy Request” in the subject line
- Write to us at: 30 N Gould St #42327, Sheridan, WY 82801
- Call us at +1 240 25 999 83
Privacy Complaints
If you have concerns about our privacy practices, you may file a complaint with:
- Federal: Office of the Privacy Commissioner of Canada (www.priv.gc.ca)
- Provincial: Your provincial privacy commissioner (if applicable)
14. Contact Information
For any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
LeadScaleLab LLC
30 N Gould St #42327,
Sheridan, WY 82801
Phone: +1 240 25 999 83
Email: [email protected]
Privacy-specific inquiries: [email protected]
For expedited responses to privacy requests, please include your location (state/province/country) and the nature of your request in your communication.
