- Defining key page templates
- Designing content layout and structure for each page type
- Preparing a detailed technical brief for implementation
Clothing store:
from 4,000 to 17,000 visitors
We will talk about a chain of clothing stores, with points of sale in many large Russian cities and abroad – 2Mood. The owner opened an online platform – the 2Mood online store – and, naturally, wanted to bring it to the TOP of search engines.
Trusted by the world's biggest brands
Project goal
Increase in sales and traffic from organic search results. We contacted for SEO promotion in August 2019.
-
Services
-
Topic
Education -
Localisation
Increased search traffic by 300,000 visits per month
Traffic dynamics
Traffic has increased by 73 (!) times. If in November 2020 there were 7,135 visits, then in December 2021 there were already 521,609 visits.
Increased conversion rate for the goal “Articles – Where to buy”
We tracked conversions in Yandex Metrica for the goal “Articles – Where to buy”. And if in November 2020 the goal achievement (step 2): 106 transitions, then in December 2021 – already 773 transitions.
Increased traffic to the Articles section
We worked hard on the articles. And, of course, we hoped for strong results in terms of traffic growth in the Articles section. We looked at the section login page in Yandex.Metrica and saw that traffic had grown 26.3 times. If in November 2020 there were only 23,566 clicks, then in December 2021 the number of clicks was 618,662.
- 1 000+ companies trusted us
- 10 000 queries in top 5 Google
- 10 000 courses sold
- + 40% to the sales plan from the new site in Q4 2022
Customer review
Хочу отметить положительные моменты нашего сотрудничества с Rush Agency:
- Оптимизатор ведет проект от и до, вникая в специфику бизнеса клиента.
- Мы получили много советов для грамотной реализации идей, не относящихся к SEO, при этом эстетика и удобство сайта сохранились.
- Если вы не ас в SEO, как я, вам разъяснят доступным обывательским языком что, как да почему.
- Четкое соблюдение сроков.
- После завершения основных работ у нас случился форс-мажор: сайт вылетел из индексации по вине нашего сотрудника. Ребята помогли все восстановить. За это отдельный респект!
Step-by-Step Process
-
01Semantics
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02Niche analysis
- Defining key page templates
- Designing content layout and structure for each page type
- Preparing a detailed technical brief for implementation
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03Technical optimization
- Defining key page templates
- Designing content layout and structure for each page type
- Preparing a detailed technical brief for implementation
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04Сontent audit
- Defining key page templates
- Designing content layout and structure for each page type
- Preparing a detailed technical brief for implementation
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05On-page optimization
- Defining key page templates
- Designing content layout and structure for each page type
- Preparing a detailed technical brief for implementation
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06Off-page optimization
- Defining key page templates
- Designing content layout and structure for each page type
- Preparing a detailed technical brief for implementation
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07SERP appearance optimization
- Defining key page templates
- Designing content layout and structure for each page type
- Preparing a detailed technical brief for implementation
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08Commercial factors audit
- Defining key page templates
- Designing content layout and structure for each page type
- Preparing a detailed technical brief for implementation
Analysis of the subject matter and current state of the site
Promotion of a new website is a delicate work that involves caution. New websites, unlike competitors, do not have increased trust from search engines. Therefore, indexing pages of new websites takes more time. But the joint work of our company and the client allows us to bring any website to the top of Google and Yandex PS
Share of search traffic by branded queries
The share of search traffic from branded queries (key queries that include the company name) is 9.44%, and search traffic from general thematic queries is 90.56%.
- New (created less than a year ago). The site's operating time is counted not from the moment of address registration, but from the first indexation in the network. Optimization of young sites of this type is the most difficult, since PS practically "do not see" them.
- Unused sites. If a site is abandoned, its content is not updated, then no matter how successful it is, over time, search engines' trust in such a resource falls, and it goes down in the ranking.
- Placeholder sites used during maintenance work, etc. When a placeholder is installed, the resource is not subject to indexing, regardless of how long ago it was created.
For all three groups, the promotion of a new site will be similar in scheme.
| Search Traffic Distribution | Share |
| Search traffic for general thematic queries | 90,56% |
| Search traffic for branded queries | 9,44% |
| Total | 100% |
Share of search traffic by branded queries
Lead Craft offers a whole range of works aimed at optimizing and promoting websites. We use modern approaches to Internet marketing, and the entire promotion process consists of the following steps:
- Preparation. Full analysis of the promoted site, checking links, spam, etc.
- Texts. This item includes the entire range of work on designing, writing and optimizing texts for all existing and developing pages of the site.
- Links. Removing unwanted and posting positive reviews about the site, strengthening the link base, buying links.
- 1. Preparation. Full analysis of the promoted site, checking links, spam, etc.
- 2. Texts. This item includes the entire range of work on designing, writing and optimizing texts for all existing and developing pages of the site.
- 3. Links. Removing unwanted and posting positive reviews about the site, strengthening the link base, buying links.
Still have questions?
Leave a request and our manager Kristina will contact you within 30 minutes
Или позвоните, сразу все обсудим
+7 (495) 152-6763
Expert commentary
“The complexity of this project is that we had to take into account the duality of DRON. On the one hand, the service is a digital assistant. On the other hand, it is a human, living character. Therefore, we were looking for a flexible solution that can be adapted to different types and situations of communications. Expensive, complicated, immeasurable - each potential DRON user has their own ironclad reasons not to go into outdoor advertising.”
Ask a question to a specialist
Analysis of the subject matter and current state of the site
Promotion of a new website is a delicate work that involves caution. New websites, unlike competitors, do not have increased trust from search engines. Therefore, indexing pages of new websites takes more time. But the joint work of our company and the client allows us to bring any website to the top of Google and Yandex PS.
Cost of attracting a visitor without taking into account search traffic for branded
queries
-
October 2024CPC = 0,32 %/visiter
-
December 2024CPC = 0,18 $/visiter
$
–
0,14
–
0,14
Report on positions of promoted queries/project visibility
The visibility of the project in search engines for promoted queries is 73.4%. Yandex TOP-10 contains 82.1% of words, Google – 75.4%. With a total number of queries over 82,000, this is an excellent indicator.
For all three groups, the promotion of a new site will be similar in scheme.
| Search Traffic Distribution | Share |
|---|---|
| Search traffic for general thematic queries | 90,56% |
| Search traffic for branded queries | 9,44% |
| Total | 100% |
Cost of attracting a visitor without taking into account search traffic for branded queries
Rush Agency offers a whole range of works aimed at optimizing and promoting websites. We use modern approaches to Internet marketing, and the entire promotion process consists of the following steps:
- 1. Preparation. Full analysis of the promoted site, checking links, spam, etc.
- 2. Texts. This item includes the entire range of work on designing, writing and optimizing texts for all existing and developing pages of the site.
- 3. Links. Removing unwanted and posting positive reviews about the site, strengthening the link base, buying links.
- Preparation. Full analysis of the promoted site, checking links, spam, etc.
- Texts. This item includes the entire range of work on designing, writing and optimizing texts for all existing and developing pages of the site.
- Links. Removing unwanted and posting positive reviews about the site, strengthening the link base, buying links.
Still have questions?
Leave a request and our manager Kristina will contact you within 30 minutes
Или позвоните, сразу все обсудим
+7 (495) 152-6763
Factors for success in working on a project
Joint goal setting
By setting the right goal, we quickly developed a work strategy.
Teamwork
High-quality information exchange and change control allowed us to quickly make adjustments to advertising campaigns.
Trust
Over the years of work, we have managed to build trusting relationships with the client.
What did you do
Our task was to increase the number of visits to the site, generate applications, and bring the site’s positions in Yandex search results to the TOP-10.
Stage 1 - SEO
Collection of high-frequency and mid-frequency queries on the topic of selling wardrobes (regular wardrobes, sliding wardrobes, built-in, radius, corner models, etc.), optimization of website pages for queries to bring them to the TOP-10 of search engine results.
- A full audit of the site was conducted, errors that hindered the site’s promotion in
search engines were identified and corrected. - The site content was developed based on promoted queries, and new landing pages were
created. - Edits were made based on the analysis of competitors already in the TOP for promoted
queries, the structure of the site was changed, new information blocks were added.
Stage 2 – Website
A detailed system of filtering and tags has been developed to provide wide coverage of low-frequency and mid-frequency queries:
- A large number of landing pages have been created and developed for such queries.
- Work was carried out to change CTA blocks, feedback forms, and a shopping cart was
implemented - Website footer changed
- New infoblocks have been developed
Stage 3 – Reaching the TOP-10 in Moscow
After 3 months of promotion, the site reaches the top for 30% of queries.
Still have questions?
Leave a request and our manager Kristina will contact you within 30 minutes
Или позвоните, сразу все обсудим
+7 (495) 152-6763
Results and KPIs
The work began in October 2020, and all recommendations were fully implemented 6 months later. A complete redesign of the commercial sections of the site, updating the semantics, structure, and design of the site dramatically improved the site's position in the search results. We established stable lead generation and secured the site at the top of search results.
Traffic
X5
Increase in targeted traffic from search networks
Dynamics of attendance by month
Increased visibility had a positive effect on traffic – the resource began to appear more often in search results, and the number of visits increased 5 times – from 2,500 to 13,000 clicks per month.
Growth of leads from the site by month
X5
Increased number of leads
Growth of leads from the site by month
The growth of targeted organic traffic increased the number of leads from the site by 5 times.
We worked on the project
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