Outcomes
Despite initial challenges and difficulties in content implementation, the RecFaces website saw significant traffic growth in 2021, reaching 41, 000 monthly visits — far exceeding initial targets.
We achieved substantial traffic growth (up to 40, 000 clicks) in key markets and even in the US market. Website visibility in key markets increased significantly: from several hundred monthly impressions to tens and hundreds of thousands.
The website also achieved consistently high rankings for target keywords, as confirmed by independent Ahrefs data.
In English:
| Keyword | Search Volume | Ranking Position |
|---|---|---|
| facial recognition search | 5,600 | 5 |
| face recognition app | 2,000 | 3 |
| ai face recognition | 400 | 1 |
| face recognition algorithm | 250 | 1 |
| biometric devices | 1,200 | 4 |
| what is deepfake | 1,800 | 7 |
| biometric security | 600 | 5 |
In Spanish:
| Keyword | Search Volume | Ranking Position |
|---|---|---|
| la huella digital | 8,600 | 8 |
| informatica forense | 4,500 | 5 |
| sistemas de seguridad | 1,700 | 3 |
| app reconocimiento facial | 150 | 4 |
| huella dactilar | 9,300 | 7 |
| reconocimiento emocional | 350 | 3 |
| sistemas biométricos | 250 | 3 |
Summary: Taking a High-Tech Company Global
In the early stages of entering Global B2B markets, SEO primarily serves a reputation-building role. This is especially critical for a Russian company operating in biometrics and personal data, where establishing credibility and trust is essential.
Here are the key takeaways from this case study that can benefit IT companies expanding globally:
- Analyze Competitor Websites: Study top-ranking competitor websites and identify best practices to replicate on your own site.
- Develop Comprehensive Keyword Research: Maximize all possible search queries. For innovative products, explore adjacent markets with established demand if direct semantics are limited.
- Create Extensive Content: Complex products require detailed, clear explanations. Develop content covering related topics to attract a broader audience and improve engagement.
- Optimize Website Structure & Functionality: Analyze the customer journey to ensure easy navigation and product selection. Learn from competitor strategies to enhance user experience and conversion rates.
- Work with Professionals: Ensure your agency or freelancer has experience in promoting websites in Global markets. Regional digital landscapes vary significantly, with distinct rules and best practices.
Schedule a website potential assessment consultation with us — we’ll identify the causes of traffic and ranking drops and uncover growth opportunities. If you decide to proceed, we’ll recommend the optimal search marketing solution for your business.
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