Search Engine Reputation Management Services That Control Your Digital Narrative
Improve search visibility, suppress negative content, and shape a positive narrative from day one
Why Brands Trust Our SERM Services
- ✦ Ensure brand assets dominate the first page of major search engines for target search queries.
- ✦ Suppress negative content and replace it with positive information that reinforces credibility.
- ✦ Actively monitor and manage your online reputation across multiple search engine results pages.
- ✦ Control how your personal brand or company appears across Google, Bing, and other search platforms.
- ✦ Turn harmful mentions into brand advocates by promoting positive content and testimonials.
- ✦ Improve search visibility by publishing and ranking relevant and valuable content.
- ✦ Optimize existing digital assets for keyword dominance and SERP coverage.
- ✦ Acquire strategic positions in search engine results including Knowledge Panels and “People Also Ask.”
- ✦ Leverage review platforms, guest posts, and social profiles to build a positive online reputation.
- ✦ Adapt content formats to match evolving search engine algorithms and content indexing behavior.
- ✦ Measure impact with full search engine reputation management analytics and brand sentiment tools.
- ✦ Track shifts in search engine rankings for branded terms and associated queries.
- ✦ Report on improved visibility, suppressed negative results, and rising positive feedback.
- ✦ Monitor user-generated content, review sites, and third-party mentions in real time.
- ✦ Align efforts with the latest search engine optimization signals and ranking factors.
What You Get with Our SERM Services
-
Full Control Over Search Visibility
We help you dominate the first page of branded search results by replacing harmful or outdated information with trusted, optimized content. You regain control over how your brand is presented on all major search engines. -
Strategic Suppression of Negative Results
Our proven methodology pushes negative content off of visible search engine result pages. We replace it with positive reviews, PR features, and authority-building assets that reshape your brand’s online reputation.
-
Measurable Reputation Impact
We track progress through customized reports that measure changes in search rankings, visibility, and public sentiment. You’ll see how our SERM strategy improves your online reputation and delivers lasting brand trust.
-
Content and Platform Expertise
From review platforms and news aggregators to social profiles and user-generated content, we manage every digital touchpoint. Our content team builds high-quality assets that support SEO and improve brand sentiment long term.
Take full control over your projects
Analyze, optimize, grow. We turn data into actionable strategies that drive real results. Clear insights, smart decisions, and measurable impact—everything you need for marketing that works.
What Is Search Engine Reputation Management?
Controlling the Narrative in Search Results
Search Engine Reputation Management (SERM) is the practice of influencing how a brand appears in search engine results pages (SERPs). It’s a focused discipline that aims to promote positive content while suppressing negative search results—especially on the first page of platforms like Google or Bing, where perception is often formed instantly.
Unlike traditional SEO, which is designed to boost a website’s visibility for commercial keywords, SERM is not about product discovery—it’s about perception management. The goal isn’t just to drive traffic, but to protect your brand’s reputation and reshape what audiences find when they type your name into a search bar.
While online reputation management may involve social media, forums, and direct customer engagement, SERM is concentrated entirely on how your brand is represented within search engines. That makes it especially critical for businesses facing negative content, outdated stories, or review sites impacting brand sentiment.
5 Key SERM Techniques We Use:
- Company Image Audits: Diagnose how your brand appears across various audiences—customers, investors, media—and identify reputation gaps.
- Content Suppression: Use SEO and content promotion tactics to push down negative articles or unflattering third-party content.
- Positive Asset Promotion: Boost the visibility of positive reviews, brand news, testimonials, and trusted web pages.
- Review Management: Optimize listings and engage with user-generated content across major review platforms to build trust.
- Ongoing Monitoring: Track rankings, algorithm changes, and brand mentions across search engines, languages, and devices.
SERM success is measured by visibility of positive pages, suppression of negative content, and stable positioning of branded search assets. A well-managed SERM strategy brings long-term control, credibility, and competitive advantage in today’s fast-moving digital environment.
Our SERM Process
-
1Stage 01: Analytics and Strategy
We begin by conducting a full-scale audit of your brand’s online reputation. This includes monitoring mentions across search engines, review platforms, and social media channels. Our team identifies existing negative content, keyword triggers, and potential risks to your image. From there, we build a custom SERM strategy designed to reshape your presence and restore trust—fast.
-
2Stage 02: Contract
Once the strategy is defined, we formalize cooperation. Our contract outlines all terms, including deliverables, deadlines, KPIs, and performance guarantees. You’ll have full transparency into the scope of work, reporting frequency, and online reputation management objectives from day one.
-
3Stage 03: Platforms and Reviews
We optimize your brand’s presence across critical platforms, such as review sites, directories, business listings, and aggregators. Our specialists ensure your brand is correctly represented, listings are complete and secure, and review management systems are in place to track and respond to negative reviews and feedback efficiently.
-
4Stage 04: Monitoring
We implement continuous monitoring of your digital presence and brand sentiment. Our tools track mentions, trends, and search engine result pages for any negative search results or harmful content. Early detection enables quick mitigation and gives us insight into recurring pain points or misinformation.
-
5Stage 05: New Content
We create and publish high-quality, SEO-optimized positive content to displace negative information. This includes blog articles, interviews, expert commentary, and guest posts that strengthen your brand’s credibility across search engines and support long-term authority.
-
6Stage 06: Clients
Satisfied customers are your best defenders. We implement systems to ethically request and collect positive reviews, including follow-up emails, branded feedback forms, and integrated reminder flows—while respecting privacy and ensuring customer comfort throughout the process.
-
7Stage 07: Reporting
You’ll receive regular updates with clear metrics on visibility improvements, negative result suppression, and search engine rankings for branded terms. Every phase is documented to show how our strategy delivers measurable improvements to your online image and public perception.
Transparent Pricing for SERM Services
-
Basic Plan
Most popular
Starts at$1,800/month
from 45h per monthGet startedIncludes:- Daily or weekly monitoring of the Google Top 20 search results or priority platforms
- Manual sentiment analysis of the Google Top 20 search results for targeted queries
- Company registration on review sites and recovery of access to business profiles
- Writing reviews
- Preparing and setting up user accounts
- Publishing reviews
- Tracking publication status
- Weekly reports on publications
- Monthly performance reports on work completed
-
Full-Service ORM
End-to-end ORM execution
Starts at$3,500/month
from 50h per monthGet startedIncludes:- Everything from the SERM Basic Plan
- Use of an automated mention monitoring system
- Competitor monitoring
- Industry mention monitoring
- Development of a communication policy and responses from an official brand representative
- Promoting the review sites we manage to the first page of search results
- Pushing down negative materials, whose sentiment cannot be changed, from the first page of search results
- New content hubs creation
-
Trustpilot
Targeted work with the most challenging platform
Starts at$1,500/month
from 50h per monthGet startedIncludes:- Daily monitoring
- Setting up a business account
- Writing reviews
- Preparing and setting up user accounts
- Publishing reviews
- Tracking publication status
- Restoring deleted reviews
- Development of a communication policy and responses from an official brand representative
- Weekly reports on publications
- Monthly performance reports on work completed
![](/html/img/services/price-fire.svg")
FAQ
Answers to the most common questions about reputation management, SERM strategy, and measurable outcomes.
-
What is search engine reputation management (SERM)?
Search engine reputation management (SERM) is the process of improving, monitoring, and protecting how your brand appears in search engine results. It suppresses negative content and promotes positive content to control online perception and protect brand value. -
Which platform is best for reputation management?
Google remains the most influential platform for reputation control due to its dominance in global search queries. However, managing visibility on Bing, YouTube, review platforms, and social media channels is equally critical for a comprehensive online reputation strategy. -
What is the difference between SEO and ORM?
SEO improves search rankings for keywords, while online reputation management (ORM) focuses on shaping brand sentiment in search results. ORM uses SEO techniques strategically to push down negative content and elevate positive or neutral information about your brand. -
Does online reputation management work?
Yes. When managed by experienced online reputation management agencies, SERM significantly improves visibility, suppresses harmful results, and builds a trustworthy digital presence. Success depends on ongoing strategy, quality content, and consistent monitoring of search engine result pages. -
How quickly can I see changes in my search results?
Visible changes can occur within a few weeks, but full suppression of negative search results often takes 2–4 months. Timelines vary based on domain authority, content age, and how many search engines index the negative content. -
What budget is needed to start a SERM campaign?
Budgets typically start from $3, 000/month for local reputation repair. Enterprise or multi-location campaigns with multiple search engines and content production needs may require $6, 000–$10, 000/month based on complexity and timeline expectations. -
How do you measure SERM success?
Success is measured by improved search engine rankings for branded keywords, reduced visibility of negative content, and increased presence of positive information. Tracking includes page indexing, ranking shifts, sentiment signals, and appearance on the first page of search engine results. -
How do you push down negative search results?
We create and promote optimized content, improve the visibility of existing brand assets, and strategically use backlinks to outrank and suppress harmful links. Results appear gradually as search engines re-index and prioritize positive or neutral results over outdated or negative content. -
Do you create content as part of SERM services?
Yes. Content creation is essential to all SERM strategies. We produce relevant and valuable content, including articles, press releases, testimonials, and blog posts optimized for branded terms to displace negative content and improve your online visibility and reputation. -
How often do algorithms change search results?
Search engine algorithms are updated continuously. Major changes that affect rankings occur several times per year, impacting how content is displayed on search engine results pages. SERM strategies are adjusted accordingly to maintain long-term search visibility and control. -
What reports will I receive about my SERM rankings?
You’ll receive regular reports tracking keyword rankings, appearance of negative results, new mentions, and overall search engine reputation. Reports include movement across multiple devices and regions, as well as algorithm insights and suggestions for ongoing digital reputation improvement. -
Can you manage SERM for multiple locations?
Yes. We manage search engine reputation for franchises, regional branches, and multi-location businesses. Each location’s reputation is tracked individually, and content is localized to ensure positive visibility in geographically specific search engine results and local review platforms.
See Our Work in Action
-
- Theme Finance
- Goal Organic traffic growth
-
- Service SEO promotion
- Result Traffic growth by 9 times
-
- Theme SOFTWARE / SaaS
- Goal Traffic growth in Google
-
- Service SEO promotion
- Result Increased traffic by 500%
-
- Topic SOFTWARE/SaaS
- Goal Entering the international market
-
- Service SEO promotion
- Result 41,000 sessions per month
-
- Theme E-commerce
- Service SEO promotion
-
- Goal Increase traffic
- Result Increased traffic by 500%
-
- Theme Finance
- Goal Organic traffic growth
-
- Service SEO promotion
- Result Traffic growth by 9 times
-
- Theme SOFTWARE / SaaS
- Goal Traffic growth in Google
-
- Service SEO promotion
- Result Increased traffic by 500%
-
- Topic SOFTWARE/SaaS
- Goal Entering the international market
-
- Service SEO promotion
- Result 41,000 sessions per month
-
- Theme E-commerce
- Service SEO promotion
-
- Goal Increase traffic
- Result Increased traffic by 500%